Call for papers

Summary of call

Conference theme: Value Creation in Media Markets: Business Models, Clusters and Ecosystems

Deadline for abstract submission: 5 December 2016

Follow this link to the conference management site to read more

Follow this link to the conference management site to start the submission process. If you are not a member of emma or a new contributor to the annual conference you will need to create a user account. 

Further details

As contemporary media markets are marked by high velocity, disruptive innovation and tilting power structures, media businesses are pressured to abandon the dominant logic and transform the dynamics of value creation and capture that underlie their business models. Media organisations need to develop capabilities in order to respond to changing audience behaviour and experiment with new business opportunities. A more entrepreneurial spirit is necessary and opportunities must be seized more quickly. This demands a different mind-set for most of today’s media businesses. Value is no longer created in isolation, but increasingly co-created by a series of partnerships and relationships in media clusters or business ecosystems, in which multiple parties join forces, innovate and co-produce value. These new value creation models form the context of the 2017 emma conference. The thematic focus is on the development of business models and modes of cooperation in media clusters and ecosystems.

Topics of particular relevance include:

  • Business model innovation and ecosystems
  • Collaboration, partnerships and coopetition
  • Media hubs, creative clusters and value networks
  • Platforms and multi-sided markets
  • Entrepreneurship in media and journalism
  • Media funding, venture capital and crowdfunding
  • Emerging media markets
  • Media innovation policies and subsidies
  • Talent management and creativity
  • Creativity, user participation and value co-creation
  • Information technology in media companies
  • Impact of digital technology on media consumption

If you would like your proposal to be specifically considered for one of the topics outlined above, please select the relevant conference track option in the online interface when submitting.

All submissions will be peer reviewed in double-blind fashion by referees nominated to the conference’s Scientific Committee.

Important dates and further information

09 September 2016 Opening online submission
05 December 2016 Deadline for abstract submission
09 January 2017 Notification of acceptance
02 February 2017 Opening conference registration
20 March 2017 Deadline for full paper submission
19 April 2017 Closing conference registration
10 May 2017 emma 2017 pre-conference ‘Creative clusters, media hubs and beyond: a reality check’
11-12 May 2017 emma 2017 conference


Papers must be submitted on time to be eligible for the Best Paper Award (€300).

Early career researchers that want to apply for an emma conference grant (up to €1000) can download the  Call for Application which sets out the terms and conditions for the grant.