Barcelona 2008
The Changing Media Business Environment
  • Miguel Carvajal (Universidad Miguel Hernández):
    Respuestas estratégicas de la prensa de pago ante los diarios gratuitos
  • Alfonso Vara (Universidad de Navarra):
    El caso del WSJ.com: del modelo de suscripción al modelo gratuito
  • Lorenzo Vilches (Universitat Autònoma de Barcelona):
    El proceso de mundialización del mercado iberoamericano de la ficción televisiva
  • Patricia Diego & Alejandro Pardo (Universidad de Navarra):
    La ficción televisiva en España: Una reinvención del género y adaptación a la industria
  • Julián Sanmartín Navarro (Universitat Autònoma de Barcelona):
    La televisión digital local pública en la Comunidad Valenciana: estado de la cuestión
  • Cristina Etayo (Universidad de Navarra):
    Determinantes de la intensidad publicitaria sobre el PIB
  • M. I. Ferràndez Alonso (Universitat Autònoma de Barcelona):
    Principales ejes de las políticas de televisión en España (2004-2008)
  • Anatonio Schuh (Instituto de Empresa & Telefonica SA):
    Disruptive innovation in the music industry: Testing theoretical criticisms
  • Ute Schaedel (Hamburg Media School):
    Monte Carlo simulation and risk analysis: Improved business planning in the media industries
  • G. Deslandes (European School of Management Paris):
    EuropaCorp, a credible alternative model in an age of Cinema Entertainment?
  • Paul Murschetz & Eric Karstens (Cologne Business School):
    Digital Pay-TV in Germany: Modelling and applying a market failure test
  • Karen Arriaza Ibarra (Universidad Complutense de Madrid):
    The changing role of the public broadcasting television in Europe - A comparative analysis between public television services' performances in Spain and Sweden during 1995 - 2005
  • P.-Y. Badillo & D. Bourgeois (Université de la Méditerranée Marseille):
    The French press: Issues and econometric tendencies - Towards the end of an industry?
  • Jürgen Karla (Rheinisch-Westfälische Technische Hochschule Aachen):
    Analysis of incentive systems for web 2.0-services
  • Francisco J. Pérez-Latre (University of Navarra):
    The fragmentation of advertising
  • Frank Habann, Heinz-Werner Nienstedt (Johannes Gutenberg-University of Mainz):
    Free sheets versus traditional paid-for newspapers in Italy
  • C. L. Maluquer (Universitat Autònoma de Barcelona):
    European and US audiovisual media market concentration revisited
  • P.-Y. Badillo, Jean-Baptiste Lesourd (Université de la Méditerranée Marseille):
    The dynamics of media markets: The case of the press industry: A comparison between France and the UK
  • Gabriele Siegert, M. Bjørn von Rimscha & Ulrike Mellmann (University of Zurich):
    Commercialization of media organizations - Systematizing empirical approaches
  • Elena Vartanova, Marianne Blinova, Mikhail Makeenko & Sergey Smirnov (Moscow State University):
    Management of Russian media companies: The study of corporate governance
  • Karin Pühringer (University of Zurich):
    Changes in newspaper journalist's loyalty and identification extent