emma aims to:
- serve the needs and interests of an academic community providing education and conducting scientific research in Europe and beyond
- encourage scientific research relevant to the field and this community, and to stimulate intellectual interest and development of the field
- encourage, support and promote the work and development of young researchers and educators in this field
- promote communication, cooperation and collaboration between association members
- provide a forum where educators, researchers and others in the field of media management and economics exchange information and documentation about their work
- foster scientific publication on all relevant platforms for the circulation of scholarship (online, in print, electronic, etc.)
- facilitate links between relevant national and international organizations, professional media firms, and regulatory agencies within and across public and private sectors
- support diversity within the community.