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2019 Annual Conference of the European Media Management Association (emma)

Media Management and Actionable Knowledge: The Relationship between Theory and Practice

Limassol, 5–7 June, 2019

Hosted by

Cyprus University of Technology (CUT), Cyprus


Tassos Papadopoulos Building (CUT), Limassol Cyprus

Deadline for abstract submission: 31 January, 2019.

Early career researcher emma conference grants available

Media Management and Actionable Knowledge: The Relationship between Theory and Practice

Digital technology and changing consumption habits are driving media organisations to gain more insights into their audiences. At the same time, they are required to identify sustainable revenue models while also creating innovative content on different platforms to offer audiences compelling experiences. At times like these, a call for more actionable approaches by media management scholars and practitioners can contribute to our comprehension of the aforementioned disruptions.

Actionable knowledge reflects an organisation’s learning capability to connect heterogeneous elements (social, political, economic- technological) so as to inform future action. Its focus is on (learning) practice as a form of self-organisation that is fluid, dynamic and emergent. Actionable knowledge is therefore pragmatic engagement with the social complexity of organising and is thus a central concern in organisation studies on at least two levels.

First, it illustrates the relationship between theory and practice and shows the impact of organisational research through the generation of actionable knowledge i.e. knowledge implementable by the stakeholders whom it is intended to engage (business practitioners, policy-makers, researchers).

Second, it seeks to advance our theoretical understanding of the nature of action as a phenomenon as well as the relationship between action and knowledge (modes of knowing) in organisations. Attention is on the conditions that underpin the relationship between knowledge and action and the potential benefits and outcomes for organisations who succeed in effectively ‘managing’ both what they know and how they act on what they know. After all, – “there is nothing so practical as a good theory”-, according to Kurt Lewin’s famous 1943 assertion.

By addressing this call, the 2019 Annual Conference of the European Media Management Association (emma) in Limassol, Cyprus invites papers relating to the following key questions, aiming to explore the relationship between media management theory and practice through actionable knowledge:

  • How can media management research best result in actionable knowledge?
  • How can management transfer and share actionable knowledge in media organisations?
  • What are the mechanisms by which actionable knowledge can be operationalised for media stakeholders?
  • What influences decision-making in media?
  • How rational (based on knowledge) is decision making?

In terms of topics, we welcome both paper and poster proposals that address either the specific conference theme or more general issues regarding the management of media organisations. Topics of relevance include (but are not limited to):

  • actionable knowledge
  • digital transformation
  • big data
  • creativity simulation
  • media consumer trends
  • media value chains
  • copyright issues
  • competition of audiovisual platforms
  • brand management
  • working and labour conditions
  • marketing
  • media entrepreneurship (special interest group)
  • ICT & innovation in media companies (special interest group)
  • emerging media markets (special interest group)
  • strategic media management (special interest group)
  • media policy & regulation (special interest group)

Find information about emma’s special interest groups here:

Important Dates

31 January, 2019 Deadline for abstract submissions (papers and posters)
28 February, 2019

Notification of acceptance (papers and posters)

Opening of conference registration

Opening of paper submissions

20 April , 2019 Deadline for full paper submissions
1 May, 2019 Closing of conference registration
5-7 June, 2019 emma 2019 Annual Conference “Media Management and Actionable Knowledge: The Relationship between Theory and Practice”


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Early career researchers who wish to apply for an emma conference grant (up to €1000) are referred to the Call for Applications published on the emma website (

emma 2019 Annual Conference website:


Twitter: emma_assoc

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