2017 Early Career Researcher emma Annual Conference Grant
Laura Olkkonen, Lappeenranta University of Technology, Finland
“The emma conference was a great forum for gaining the latest insight and for meeting an inspirational crowd of international scholars with shared interest in media management. With the emma Early Career Researcher Grant, I was able to get involved in the emma community that felt very welcoming for young scholars.”
Laura Olkkonen has received her PhD in 2015 from the University of Jyväskylä, Finland. She has published her work on corporate responsibility and stakeholder relations in media organizations in Journal of Media Business Studies and Journal of Media Ethics. Currently she works at Lappeenranta University of Technology, LUT School of Business and Management, Finland, where she focuses on corporate responsibility, sustainability and business ethics. At emma 2017 conference she presented a study of how the biggest Finnish media companies report their corporate responsibility and how they combine business ethics and journalism ethics.
Gianna Ehrlich, Johannes Gutenberg University Mainz, Germany
“It was an amazing experience to participate in my first emma conference in the beautiful city of Ghent. The various panels, especially the session on brand management in the media industry, provided valuable insights for my own research interests and the community is very friendly and engaging. I am looking forward to being part of next year’s conference in Warsaw!”
Gianna Ehrlich is a research associate and PhD student at the Department of Communication of Johannes Gutenberg University in Mainz, Germany. She works in the Media Business Division. Her research interests include media branding and advertising research with a focus on hybrid advertising techniques. The study she presented at this year’s emma conference in Ghent examined the effects of Native Advertising on brand equity of media and advertising companies, persuasion knowledge of the recipient and media credibility. Gianna Ehrlich is a co-speaker of MedienökonomieJR (Media EconomicsJR), which is a network for early-career researchers with a link to the Media Economics Group of the Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK). It addresses scholars who are interested in a variety of issues in the field of media economics and media management and search for an informal, uncomplicated and interdisciplinary exchange.