Aims: to encourage researchers to produce theoretical and empirical studies in areas such as: market opportunities, challenges, trends, strategic concerns, relationship, market analysis and market entry.

Outline:  Media Markets in developing countries are characterized by niche markets, unmet demand for global media content, and the need to localize global media content to local needs and wants. The term ‘emerging media markets’ connotes markets in a geographic (non-European) sense where language, culture and political considerations mean that they are treated as a special market for media companies.

Leader: Datis Khajeheian, Aalborg University of Denmark (datis@es.aau.dk)