Bournemouth 2013


Digital Transformations and Transactions

Date & location

13-14th June, 2013


Hosted by
Bournemouth University

The past decade has seen a transformation in the way media companies understand and manage their varied businesses. Traditional mass media and telecommunications have converged in the context of digitalisation, giving rise to new technologies and platforms, re-orienting co-opetitive relations between media industries and sectors, and leading to early but apparently fundamental changes in audience consumption behaviours. The environment is characterised by instability in every relevant dimension of media operations, systemically, institutionally and operationally. This provides new opportunities for growth but also poses thorny problems associated with decline.

Proposals were invited for papers to be presented in the emma 2013 proceedings. These were peer reviewed (blind). Reviewers welcomed proposals addressing the theme of the conference. Special consideration was given to international comparative studies and papers that clearly contributed to the development of media management theory and practice. Topics of particular relevance included:

  • How media organisations are transforming their understandings of and approaches to doing business in the digital age (strategy, tactics, structures, products)
  • Managing organisational capability, competency and dynamic capability under conditions of instability caused by rapid and uncertain changes
  • Changing industry structure and characteristic relations between sectors
  • Continuity and change in the positions, roles and functions of legacy media
  • Publishing (of many types) in the digital environment, especially in comparison with traditional approaches and practices
  • Trends, problems and issues in media policy and regulation
  • Concerns and practices related to privacy in a networked digital environment
  • The meanings and complications of authorship, and issues relating to the ownership and protection of Intellectual Property more generally, in this environment
  • How audiences / users / consumers / citizens are changing in the digitised environment
  • Drivers, inhibitors and development of participatory and social media cultures
  • Emerging economic and business models for the digital economy in media
  • The impact of disruptive technology in re-orienting models of many kinds