Ghent 2017


Value Creation in Media Markets: Business Models, Clusters and Ecosystems

Date & location

11-12 May 2017


Hosted by
Ghent University

As contemporary media markets are marked by high velocity, disruptive innovation and tilting power structures, media businesses are pressured to abandon the dominant logic and transform the dynamics of value creation and capture that underlie their business models. Media organisations need to develop capabilities in order to respond to changing audience behaviour and experiment with new business opportunities. A more entrepreneurial spirit is necessary and opportunities must be seized more quickly. This demands a different mind-set for most of today’s media businesses. Value is no longer created in isolation, but increasingly co-created by a series of partnerships and relationships in media clusters or business ecosystems, in which multiple parties join forces, innovate and co-produce value. These new value creation models form the context of the 2017 emma conference. The thematic focus is on the development of business models and modes of cooperation in media clusters and ecosystems.

Topics of particular relevance include:

  • Business model innovation and ecosystems
  • Collaboration, partnerships and coopetition
  • Media hubs, creative clusters and value networks
  • Platforms and multi-sided markets
  • Entrepreneurship in media and journalism
  • Media funding, venture capital and crowdfunding
  • Emerging media markets
  • Media innovation policies and subsidies
  • Talent management and creativity
  • Creativity, user participation and value co-creation
  • Information technology in media companies
  • Impact of digital technology on media consumption