Jönköping 2020


Contextualizing Media Management Research

Date & location



Hosted by
Media, Management and Transformation Center(MMTC), Jönköping International Business School, Jönköping University, Sweden


Jönköping International Business School,Jönköping, Sweden

Important dates

Early November 2019
Submission System Opens
6 February 2020
Deadline for abstract submissions (papers and posters)
End of February
Notification of acceptance (papers and posters). Opening of conference registration. Opening of full paper submissions
Mid March
Opening of full paper submissions
15 May 2020
Deadline full paper submissions

More information

Joaquin Cestino, joaquin.cestino@ju.se

Twitter hashtag

Contextualizing Media Management Research

IMPORTANT NOTICE: The safety and well-being of all conference participants is our priority. Based on information from the World Health Organization (WHO), and recommendations from the Swedish Ministry of Foreign Affairs and the Public Health Agency of Sweden, we have decided to cancel this year’s emma conference in Jönköping, Sweden and delay it to June 2021.

The postponement does not mean, however, that all activities are cancelled- We are still awarding our annual emma Best Paper Award and will publish a Journal of Media Business Studies (JOMBS) special issue featuring emma conference papers. In addition, JOMBS will host an online paper development workshop for authors who would like to receive feedback on their emma conference paper to support them in developing it to enhance chances of subsequent publication in the journal.

The field of Media Management research is growing and developing, sharpening its ambitions and opportunities. Media management research can benefit from a better understanding of the different dimensions of contexts relevant in media. Contextualizing our research offers potential to not only account for specific circumstances and boundary conditions in our findings, but also to increase theories of media relevance beyond current industry definitions and managerial issues.

Current developments in strategic management, organization studies and entrepreneurship (e.g. Johns, 2006, 2017; Welter, 2011; Wright et al., 2014; Zahra & Wright, 2011) call for more contextual research. These calls stress the need to capture environmental boundary conditions and the role of context in the studied phenomena. Importantly, they also suggest the need to develop theories of context. It is in the development of such contextual theories that media management can fruitfully demonstrate its uniqueness and justification versus general management studies. Contextualizing media management research also implies building bridges to the very diverse scholarly traditions and perspectives that have addressed media-related phenomena, such as creativity, communication, marketing, journalism, economics and information technology studies.

Similarly, accounting for and understanding the particular contexts of media may direct our scholarly attention to significant practice and policy struggles, problems and challenges related to media management issues and even extending beyond them. An enhanced focus on these issues compels us to explicitly consider how different societal actors can benefit from our discoveries and insights. It is in these topics where we can become more engaged scholars (e.g. Van de Ven, 2007; Bartunek, 2007), creating applicable knowledge to help media organizations and policy makers to better deal with relevant societal implications of media (e.g. Mutz, 1992; Curran & Hesmondhalgh, 2019).

All topics related to dimensions of context relevant for media management research are welcome at the conference. They include, but are not limited to, the following:

  • Internal context, such as:
    • Ownership issues (e.g. family, public, state ownership, equity holdings)
    • Human resources, employment and professional conditions and practices
    • Organizational capabilities and innovation
    • Organizational climate, culture and identity
    • Venture cycles (e.g. startup vs mature; incumbent vs newcomers…)
  • External context, such as:
    • Informal and formal institutions (e.g. legal and regulatory; dominating norms and ideals; political)
    • Technological, social and environmental jolts
    • Media systems and geographies
    • Sector and ecosystem dynamics
    • Consumer behavior and practices
    • Stakeholder groups and social movements.
  • Temporal aspects such as:
    • System-wide processes of stagnation and change
    • Organizational inertia and change in relation to technological and demographic trends
    • Organizational dynamics that unfold in time affecting various outcomes
    • Individual processes of decision making and organizational behavior

All these dimensions provide arrays of theoretical frameworks within which today’s most pressing issues to media practitioners and policy makers can be addressed. Capturing contexts will also provide a great opportunity to improve the dialogue between media management and general management as well as among the different scholarly perspectives interested in media.

We welcome paper, poster and panel sub-theme proposals that address either the specific conference theme or other issues regarding the management of media organizations.

Please check this file for further details about this year’s emma Best Paper Award, and Full Papers and Videos submission guidelines. Please, note that we are extending the deadline for full paper submissions until May 15.

Important dates

Early December 2019

Submission System Opens

6 February 2020

Deadline for abstract submissions (papers, posters and panels)

End of February 2020

Notification of acceptance (papers, posters and panels). Opening of conference registration. 

Mid March

Opening of full paper submissions

15 May 2020

Deadline for full paper submissions to be considered for the emma 2020 Best Paper Award

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