Looking back at #emmaSweden

It’s a wrap! The 2021 Annual Conference of the European Media Management Association (emma) with the theme Media management and sustainability, took place in Jönköping from 27-29 October 2021. The conference was perfectly hosted and organized by Media, Management and Transformation Center (MMTC), Jönköping International Business School (JIBS), Jönköping University, Sweden, and took place both at JIBS and online. The early career colloquium consisted of 2 sessions with 9 presenters and was very well attended. Within the 7 tracks of the JOMBS paper development workshop, 20 papers were discussed by 3 reviewers. With 6 great plenary sessions with industry delegates and scholars and 24 parallel sessions with 97 papers/posters covering many important research streams in Media Management, we can say that #emmaSweden has been a great success!

We are so grateful that we were able to organize the emma conference after it was canceled due to COVID-19 in 2020. For many of the participants, it was the first physical conference in a long time. 

In- and outgoing boardmembers

During the AGA we expressed our gratitude to the outgoing President Ulrike Röhn, who has served the emma board for 8,5 years of which 5,5 years as our president. What an amazing job she did with all the challenges faced. Also, Sari Virta (Secretary), Päivi Maijanen (Deputy President), Miguel Crespo (Summer School Host), and Sabine Baumann (Project Chair) were thanked for their great contributions as board members. We welcomed new board members John Oliver (President), Castulus Colo (Conference Organizer), Dinara Tokbaeva (Secretary), Ivana Kostovska (Co-opted member), and Denise Voci (Project Chair). Joaquin Cestino (Deputy President) and Bianca Harms (Communications portfolio) will continue on the emma board.


During the gala dinner, Rolf A. Lundin affiliated as professor emeritus at Umeå School of Business, Economics and Statistics (USBE) and Jönköping Business School (Sweden) received the 2021 emma Award in recognition of his outstanding contribution to our scholarship and community. Lisa Charlotte Wolter, Sylvia Chan-Olmsted, Rhiannon Eilertson were awarded the emma Best Paper Award 2021 for their paper “Sustainability and Brand Communication: Consumer Segment and Media Platform Implications”. The presentation from Songming Feng, Adele Berndt, & Mart Ots of their paper “Striving for a sustainable and resilient life amidst Covid-19 pandemic: An analysis of Wuhan citizens’ short video production on social media app Douyin during the lockdown” received acknowledgment for the best paper presentation.

emma Munich 2022

We look forward to #emmaMunich Hosted by Macromedia University of Applied Sciences, with the theme “Reorganization of Media Industries: Digital Transformation, Entrepreneurship, and Regulation”, 16-17 June 2022.