Information and Communication Technologies & Innovation in Media Companies (short: ICT & Innovation in Media Companies)
Aims: to encourage researchers to produce theoretical and empirical studies on the impact of information and communication technology (ICT) as well as market and technology innovations on media companies and markets. A focus of the research group is the technology-driven digital transformation of media industries and the effects of emerging ICT on media products, distribution channels, andplatforms, as well as media usage. In addition to the influence of ICT on media offerings, technology-induced changes in the processes and structures of media companies will also be subject to discussion within this special interest group.
Outline: ICT describes the application of computers and telecommunication infrastructures to store, process, analyze, retrieve and transmit data or information. Within the media industry,ICT is the enabler of media innovation as well as digital content production and diffusion. From a process-orientated perspective, information technology supports business processes within the value chain of a firm. From an output-orientated perspective, information technology is part of media companies’ products or services including digital editions of newspapers and magazines as well as digital broadcasting or new media offerings onthe Internet. The scope of technologies relevanttothis special interest group reachesfrom modern user interfaces (e.g., media usage on mobile devices), new media formats (e.g., virtual and augmented reality), innovative media distribution channels (e.g., over 4G and 5G mobile networks) to technical advances in media backendsystems and platforms (e.g., use of artificial intelligence for content personalization or audience understanding). Media innovations are consideredfrom the perspective of related management problems within firms as well as the innovation-drivenshift of media usage, developmentof new business models, disruptionof existing business as well as the resulting industry transformation.
Leader:Stephan Böhm, RheinMain University of Applied Sciences, Germany (email@example.com)