emma conference 2017

Ghent, Belgium

May 11, 2017 – May 12, 2017

Value Creation in Media Markets: Business Models, Clusters and Ecosystems

The 2017 emma annual conference focuses on the development of business models and modes of cooperation in media clusters and ecosystems. As contemporary media markets are marked by high velocity, disruptive innovation and tilting power structures, media businesses are pressured to abandon the dominant logic and transform the dynamics of value creation and capture that underlie their business models.

Media organisations need to develop capabilities in order to respond to changing audience behaviour and experiment with new business opportunities. This demands a different mind-set for most of today’s media businesses. Value is no longer created in isolation, but increasingly co-created by a series of partnerships in media clusters or business ecosystems, in which multiple parties join forces, innovate and co-produce value.

The conference is organised in partnership by Ghent University and Vrije Universiteit Brussels, and is supported by imec, FWO and NeFCA.


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