emma conference 2019

Limassol, Cyprus

June 6, 2019 – July 7, 2019


Media Management and Actionable Knowledge: The Relationship between Theory and Practice

Actionable knowledge reflects an organisation’s learning capability toconnect heterogeneous elements (social, political, economic- technological)so as to inform future action. Its focus is on (learning) practice as a form ofself-organisation that is fluid, dynamic and emergent. Actionable knowledgeis therefore pragmatic engagement with the social complexity of organisingand is thus a central concern in organisation studies on at least two levels.

First, it illustrates the relationship between theory and practice and shows theimpact of organisational research through the generation of actionableknowledge i.e. knowledge implementable by the stakeholders whom it isintended to engage (business practitioners, policy-makers, researchers).Second, it seeks to advance our theoretical understanding of the nature ofaction as a phenomenon as well as the relationship between action andknowledge (modes of knowing) in organisations. Attention is on the conditionsthat underpin the relationship between knowledge and action and thepotential benefits and outcomes for organisations who succeed in effectively‘managing’ both what they know and how they act on what they know. After all, - “there is nothing so practical as a good theory”-, according to KurtLewin’s famous 1943 assertion.

By addressing this call, the 2019 Annual Conference of the European MediaManagement Association (emma) in Limassol, Cyprus invites papers relating2to the following key questions, aiming to explore the relationship betweenmedia management theory and practice through actionable knowledge:

  • How can media management research best result in actionable knowledge?
  • How can management transfer and share actionable knowledge in media organisations?
  • What are the mechanisms by which actionable knowledge can be operationalised for media stakeholders?
  • What influences decision-making in media?
  • How rational (based on knowledge) is decision making

In terms of topics, we welcome both paper and poster proposals that addresseither the specific conference theme or more general issues regarding themanagement of media organisations.

Topics of relevance include (but arenot limited to):

  • actionable knowledge
  • digital transformation
  • big data
  • creativity simulation
  • media consumer trends
  • media value chains
  • copyright issues
  • competition of audiovisual platforms
  • brand management
  • working and labour conditions
  • marketing
  • media entrepreneurship (special interest group)
  • ICT & innovation in media companies (special interest group)
  • emerging media markets (special interest group)
  • strategic media management (special interest group)
  • media policy & regulation (special interest group)

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