emma annual conference

Conference Archives

emma conference 2019

Limassol, Cyprus

June 6, 2019 – July 7, 2019

Media Management and Actionable Knowledge: The Relationship between Theory and Practice

Actionable knowledge reflects an organisation’s learning capability toconnect heterogeneous elements (social, political, economic- technological)so as to inform future action. Its focus is on (learning) practice as a form ofself-organisation that is fluid, dynamic and emergent. Actionable knowledgeis therefore pragmatic engagement with the social complexity of organisingand is thus a central concern in organisation studies on at least two levels.

First, it illustrates the relationship between theory and practice and shows theimpact of organisational research through the generation of actionableknowledge i.e. knowledge implementable by the stakeholders whom it isintended to engage (business practitioners, policy-makers, researchers).Second, it seeks to advance our theoretical understanding of the nature ofaction as a phenomenon as well as the relationship between action andknowledge (modes of knowing) in organisations. Attention is on the conditionsthat underpin the relationship between knowledge and action and thepotential benefits and outcomes for organisations who succeed in effectively‘managing’ both what they know and how they act on what they know. After all, - “there is nothing so practical as a good theory”-, according to KurtLewin’s famous 1943 assertion.

By addressing this call, the 2019 Annual Conference of the European MediaManagement Association (emma) in Limassol, Cyprus invites papers relating to the following key questions, aiming to explore the relationship betweenmedia management theory and practice through actionable knowledge:

  • How can media management research best result in actionable knowledge?
  • How can management transfer and share actionable knowledge in media organisations?
  • What are the mechanisms by which actionable knowledge can be operationalised for media stakeholders?
  • What influences decision-making in media?
  • How rational (based on knowledge) is decision making

In terms of topics, we welcome both paper and poster proposals that addresseither the specific conference theme or more general issues regarding themanagement of media organisations.

Topics of relevance include (but arenot limited to):

  • actionable knowledge
  • digital transformation
  • big data
  • creativity simulation
  • media consumer trends
  • media value chains
  • copyright issues
  • competition of audiovisual platforms
  • brand management
  • working and labour conditions
  • marketing
  • media entrepreneurship (special interest group)
  • ICT & innovation in media companies (special interest group)
  • emerging media markets (special interest group)
  • strategic media management (special interest group)
  • media policy & regulation (special interest group)

View Conference Details

emma conference 2018

University of Warsaw, Poland

Department of Media Systems
Faculty of Journalism, Information and Book Studies
University of Warsaw
ul. Bednarska 2/4

Warsaw, PL

June 14, 2018 – June 15, 2018


The emma 2018 conference “Media Management in the Age of Big Data and High-tech” will take place in Warsaw, Poland, June 14–15. It will be preceded by an unconference “Creative Cultures for Media Progression” (June 13, 2018) exploring innovative cultures, values and practices of progressive media firms. The conference is hosted by the Faculty of Journalism, Information and Book Studies, University of Warsaw. It is organised by local team led by Dr. Michał Głowacki (University of Warsaw) in collaboration with Professor Lizzie Jackson (London South Bank University).

View Conference Details

emma conference 2017

Ghent, Belgium

May 11, 2017 – May 12, 2017

Value Creation in Media Markets: Business Models, Clusters and Ecosystems

The 2017 emma annual conference focuses on the development of business models and modes of cooperation in media clusters and ecosystems. As contemporary media markets are marked by high velocity, disruptive innovation and tilting power structures, media businesses are pressured to abandon the dominant logic and transform the dynamics of value creation and capture that underlie their business models.

Media organisations need to develop capabilities in order to respond to changing audience behaviour and experiment with new business opportunities. This demands a different mind-set for most of today’s media businesses. Value is no longer created in isolation, but increasingly co-created by a series of partnerships in media clusters or business ecosystems, in which multiple parties join forces, innovate and co-produce value.

The conference is organised in partnership by Ghent University and Vrije Universiteit Brussels, and is supported by imec, FWO and NeFCA.

View Conference Details

emma conference 2016

University of Porto in Portugal

Porto, PT

June 2, 2016 – June 5, 2016

The 2016 emma conference will focus on developmental dynamics and the complexity of interactions that characterise coopetitive relationships between media industries, firms, makers, managers, consumers and contexts (local, regional, national, international) in media systems in transition to a still uncertain but significant future ecology. Such relationships are in some ways and under certain conditions co-operative, and at other times in other ways competitive. This creates a vibrant context where entrepreneurial activity is high and yesteryear’s comparatively simple business models are no longer as profitable for many firms as competition is increasingly complex, complicated, intense and evolving. Please plan to  join our community of researchers, scholars and practitioners as we discuss, debate and develop ideas about the shape of things to come.

View Conference Details

emma conference 2015

The Business School of the University of Hamburg

Hamburg, DE

May 28, 2015 – May 29, 2015

View Conference Details

emma conference 2014


Narva Rd. 27
10120 Tallinn


Tallinn, EE

June 12, 2014 – June 13, 2014

Media enterprises are operating in times of on-going digital convergence of media platforms and the blurring of market and industry boundaries. More and more media enterprises are responding to changing market conditions by moving from single-platform activities to multi-platform activities in which they supply content across different distribution outlets.


While multi-platform activities are becoming a widespread practice among media enterprises, the demands and levels of sophistication and issues that come with this, including organisational adjustment, content innovation and adaptation, and co-operation activities across formerly separated media-sectors, vary widely across enterprises and industry sectors.


The 2014 EMMA conference will highlight relevant current and future issues, and facets of market and industry changes and practices, regarding multi-platform strategies, concepts, tactics, operations and practices.

View Conference Details

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.