Bournemouth 2018

EMMA Doctoral Summer School 4th-6th July2018

Media Management: the next generation

Bournemouth University, Faculty of Media & Communications, UK.

Bournemouth University (BU) has a reputation for excellence in fusing education, research and professional practice.  The academic, business and student services are geared to the professions and are supported by a passionate commitment to high-quality academic endeavour and achievement.

BU supports a vibrant postgraduate research community and is committed to inspiring and mentoring Early Career Researchers. We have over 600 doctoral research students who are developing leading edge knowledge across multiple disciplines. Our portfolio of doctoral programmes include: PhD, PhD by Practice, PhD by Publication, DEng and Professional Doctorate.

The Doctoral Summer School had two inter-connected themes. Firstly, it aimed to provide students with the knowledge and skills that would help them to develop as Early Career Researchers (ECRs) and contribute to the next generation of academics in the field of Media Management. Secondly, it engaged students with a fusion of media management theory and practice by examining the emerging theoretical and media practice developments that define the next generation of media management challenges.

The Summer School consisted of four blocks of activity:

  • Developing Early Career Researchers: these sessions prepared PhD students for life as an ECR. Including: How to develop a publishing strategy; Writing for an academic journal; Developing a digital profile & research network; EU funding opportunities for ECRs.
  • Thesis Feedback
  • Leading Edge Research: senior faculty from within the EMMA community presented their research and facilitated group activities and discussion.
  • Media Practice: senior executives from media firms presented their thoughts on the ‘big issues’ that media firms face in the future.

Organising Team

AiMM Principal Investigator: Dr John Oliver (Faculty of Media & Communications)

Co-Investigators: Dr Chris Chapleo (Faculty of Management), Dr Joyce Costello (Faculty of Media & Communications), Melanie Gray (Faculty of Media & Communications), Graham Goode (Faculty of Media & Communications), Conor O’Kane (Faculty of Management).