Aims: to encourage researchers to produce theoretical and empirical studies in areas such as: corporate and marketing strategy, strategic direction, industry and business unit analysis, competencies and dynamic capabilities, corporate vision and mission.

Outline: Strategic media management will examine issues at corporate and market level in relation to the media industry. Historically, researchers in this field have drawn heavily on the theories developed in the strategic management and management fields, with little in the way of knowledge flow from media management into these more established domains.

Leader: Sabine Baumann, Jade University, Germany (