Upcoming emma Talk: Teaching Media Management

Tuesday October 20 – at 5 pm CET

On October 20th, the second in a series of three emma talks takes place with panelists Britta Gossel, Geoffrey Graybeal and Gregory Ferrell Lowe. 

The topic of the talk is Teaching Media Management . You can join via Zoom.

Registration is needed. Please register here

Teaching Media Management is challenging due to the diversity and dynamics of the industries and because the field of media management crosses interdisciplinary lines and theoretical domains. 

Educators of media management have to deal with a multitude of changes in media usage patterns, business models, digital technologies, market structures, and managerial approaches.  At the same time students expect relevance and currency of materials as well as hands-on experiences, so instructors have to incorporate active pedagogies such as team learning and problem-based learning.

Learning how to teach media management is therefore a challenge in itself because not only do educators in the field need to cover dynamic and interdisciplinary content, but address expectations of society to instill values of tolerance and responsibility in their students. 

The talk brings together experienced educators and program leaders. Each will share a memorable personal experience that helped them in learning how to teach Media Management. Panelists will then provide further insights when they address questions from the audience.


Britta Gossel is postdoctoral researcher (Media- and Communication Management Research Group | Department of Economic Sciences and Media | Technische Universität Ilmenau (Germany)) with a research focus on media entrepreneurship and entrepreneurship education (focus on STEM and media/journalism). She is/has been active in research and teaching in Germany (Otto-Friedrich Universität Bamberg, Universität Erfurt, Fachhochschule Erfurt) and abroad (Jönköping, Leeds, Tallinn, Cork, Leicester, Sydney). Currently Britta is a fellow of the Hans Weisser Stipendium, which supports her in doing research about entrepreneurship education in STEM / Media in higher education in five countries. For her research in the field of entrepreneurship education, she received 2018 the Matthijs Hammer Award from European Council of Small Business and Entrepreneurship Research ECSB. Prior to her current activity, she was among others active as spokeswomen for an MEP in the European Parliament (Brussels / Straßbourg). 

Geoffrey Graybeal, Ph.D. is a clinical assistant professor in the J. Mack Robinson College of Business at Georgia State University. Dr. Graybeal is a media management scholar and entrepreneur who uses management theory to explore issues of media sustainability. He has published research in journals such as the International Journal on Media Management and Journal of Media Business Studies. Recently, he contributed a chapter on “Teaching strategic management for media students” to the edited volume Teaching Strategic Management: A Hands-on Guide to Teaching Success (Edward Elgar Publishing). He co-founded Lede, LLC, a social media and business model innovation consultancy, while earning his doctorate. 

Gregory Ferrell Lowe (Ph.D. 1992, University of Texas at Austin) is Professor in Residence and Director of the Communication Program at Northwestern University in Qatar.  Dr. Lowe was previously Professor of Media Management at the University of Tampere in Finland (2008 – 2017) and Senior Advisor for Corporate Strategy and Development at the Finnish Broadcasting Company, Yleisradio. He founded the RIPE international initiative for developing public service in media in 2000, among the earliest and most successful efforts to connect managers and scholars for advancing R&D in the sector.  He is Series Editor for the RIPE Readers published by Nordicom. He was lead editor for the first emma-sponsored anthology, Managing Media Firms and Industries: What’s so special about media management? Dr. Lowe was twice elected President of the European Media Management Association (emma from 2012 – 2016) and is the 2017 recipient of the Association’s award for significant contributions to media management scholarship. Dr. Lowe is Chairperson of the World Media Economics and Management Conference (WMEMC) that will take place in Rome in 2021.

The talk will be moderated by Sabine Baumann (emma Project Chair) and Joaquin Cestino (emma Conference Host).