emma Best Paper 2022

We congratulate Michel Clement, Felix Eggers, Petra Füchtenbusch, and Elena Koch for winning both the Best Paper Award and the Best Paper Presentation Award for their paper: 

Pricing strategies for bundling platforms in the news industry when competing with free content.

About the authors:

Michel Clement is Professor for Marketing and Media at the Institute for Marketing, Hamburg Business School, University of Hamburg, Germany. Professor Clement is Co-Editor of the Journal of Media Economics. He is director of the Research Center for Media and Communication at the University of Hamburg. Professor Clement holds a doctoral degree in marketing from the Christian-Albrechts-University at Kiel and worked three years in various management positions for Bertelsmann in the media industry. His research focus is on media management, new technologies, customer relationship management, and blood donation management. Currently, he works on automated communication via Alexa & Co and the impact of new technologies in the movie, music, and publishing industry on consumer behavior.

Felix Eggers is a Professor of Marketing at Copenhagen Business School since 2021. Previously, he was Associate Professor and Assistant Professor of Marketing at the University of Groningen, The Netherlands. Felix Eggers obtained his Ph.D. at the University of Hamburg, Germany. He was a visiting scholar at MIT Sloan School of Management, University of Liechtenstein, Stellenbosch University, and the University of New South Wales. Apart from his academic background, Felix Eggers has also gained practical experience as a consultant and as marketing research professional. 

Elena Koch is a third-year PhD student and research associate at the University of Hamburg, working under Prof. Dr. Michel Clement at the Chair of Marketing & Media. Her research explores digital innovations in the news industry as well as prosocial behaviour regarding blood and plasma donations.

Petra Füchtenbusch is lead analyst at a German publisher for national and regional news. Prior to her work in the news industry, she finished her PhD at the Institute of Marketing at the University of Hamburg.