We are pleased to announce our next #emmatalk on 7 June, 5pm CEST! The topic is NFTs and the Media Industry. The speakers of this session are:
Rouven Seifert, Senior Researcher of Marketing and Media, University of Hamburg.
Seifert is a postdoctoral researcher for Marketing and Media at the Institute for Marketing, Hamburg Business School, University of Hamburg, Germany. Rouven holds a doctoral degree in marketing from the University of Hamburg. His substantive research interests include digital businessmodels, media management, new technologies, and customer relationship management.
Marec Lerche, Head of Business Development, Warner Music Central Europe, Hamburg.
Lerche is Head of Business Development at Warner Music Central Europe. He is responsible for the development and implementation of new digital business strategies and opportunities for Warner Music Central Europe.
Michel Clement, Professor of Marketing and Media, University of Hamburg, Editor: Journal of Media Economics.
Clement is Professor at the University of Hamburg and holds the chair for Marketing & Media at the Institute for Marketing. In his research he focuses on managing entertainment media products (films, music, books, and games), innovative media technologies and business models for digital products and services, and customer/donor management.
The experts will discuss the role of NFTs for marketing media products and services (e.g., music) and derive implications for media management and media economics.
Join via Zoom:
https://bournemouth-ac-uk.zoom.us/j/84824987853…
Meeting ID: 848 2498 7853
Passcode: .0@2XE1%